I've always been wondering what would happen when the number of icons in the VS.NET 2003 splash screen exceeded 10... because it looks like the splash screen would be "full" then. But I always thought okay, they didn't think about this very well.

Hm... now I found out, it stretches to make room for additional lines:

Rob Mensching has published a really interesting article on MSDN where he talks about why and how the process of creating software setup programs should and can be integrated in the overall development process. I support most of what he's saying, and even if you don't, the article is an interesting introductory read about WiX.